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SANDY AMERIO


Sandy Amerio, Storytelling. Index sensible pour agora non representative. 96 pages / French – English (translations : Simon Pleasance et Aude Tincelin) / coedition Les Laboratoires d'Aubervilliers, École Nationale Supérieure des Beaux-Arts, Espace Paul Ricard, 2004 ISBN : 2-84056-168-9 / Price: 10 euros / Distribution : Paris-Musées / Design : Daniel Perrier Contributions by Diana Hartley, Rosabeth Moss Kanter, Doug Stevenson. This artist’s limited edition is the result of research Sandy Amerio did on storytelling, a management practice, frequently used in the USA and increasingly in Europe, consisting in telling fictions to employees in order to generate certain behaviors in the company. Designed as a chapter of the “Storytelling” project, (in two exhibits: one at the Laboratoires d’Aubervilliers, one at l’Espace Paul Ricard), this book is a whole new fiction based on the adaptation of management methods to the art world. It is constructed as a succession of stories, with multiple styles and authors, including original texts by American storytellers.

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